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Good for: Content creators and social media managers looking for topic ideas.Keywordditīear in mind that Reddit is the Walmart of web forums… For your organic content, on the other hand, the sky’s the limit! Here are some of the best keyword research tools to use for blog and social media post ideation. You should always be maintaining your keyword lists for search advertising, but you’re somewhat limited in how much you can step outside the box or branch out. The best keyword research tools for content ideation

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The search terms report is a free feature available for active Google Ads and Microsoft Advertising accounts. And at least Google has added new data to the report to include queries that pulled in an impression-regardless of whether the ad got a click. Unfortunately, starting in September 2020, this report (for both Google and Microsoft) became restricted to show only terms of a certain volume (for privacy reasons), making it slightly less useful for finding negative keywords as it once was. With this information, you can make granular adjustments to improve your CTR, Quality Scores, and ROI. It can help you to identify your top-performing keywords, new keywords to add to your list, and negative keywords too. The search terms reports in Google Ads and Microsoft Advertising show you the actual queries that have triggered your ads to show and get clicked on.

Price: Free for active advertising campaigns.

Unique feature: Information tied directly to your account.

Good for: Search ad campaign optimization and (light) negative keyword research.

You get what you get and you don’t get upset.

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You’d be surprised at how low-volume keywords on Bing are higher on Google, and vice versa! PPC expert Joe Martinez covers how to use the Microsoft keyword research tool here. You can also plug the list of new keywords you come up with into the Google Keyword Planner and see what you come up with.

Find related keywords other advertisers are bidding on and see if it’s feasible for you to compete.

Paste in a list of URLs to get keyword suggestions and then check the device and keyword match type used for those keywords.

Filter by age group and gender to identify keywords that are (and aren’t) right for your audience.

In the traffic view, organize by device (not match type) to get a duplicate-free list.

Now there’s a lot going on here, but there are a number of ways to organize and filter through the data.

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To get the full list, just enter your email address and you’ll get it sent to you for free. The tool will provide the top 25 keywords right away.

You can also filter by location (for over 23 countries), or industry (by 24 different verticals). With WordStream’s Free Keyword Tool, enter a keyword or URL and you’ll get a list of relevant keyword suggestions, including related and long-tail variations, along with search volume, competition, and CPC.

Price: Free for the first 25 results, free for the rest of the results via email.

Unique feature: Popular keywords database for 60 verticals, with strategic advice.

Good for: Easy and headache-free PPC keyword research.WordStream’s Free Keyword ToolĪ free tool that comes with strategic advice? Sold! There are plenty of keyword research platforms out there designed for both SEO and PPC (which I’ll get to in a bit), but these are the best tools to use for your PPC keyword research. The best free keyword research tools for PPC Something that makes it different from the others in the list.So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I’ll provide Free forever, free (but not really), paid (but a ripoff), paid but more than you need.

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